![]() Keys to using search engine marketing in your company So it is important that you keep in mind that many times this type of marketing is associated only with search engine advertising. However, you should know that in practice, most marketers use the term ‘SEM’ to refer only to paid results and not SEO. Search engine marketing (SEM) involves both the use of SEO techniques for organic positioning, and the purchase of ads to appear in paid listings. To appear in this type of list, your company must use search engine advertising solutions such as Google Ads. However, it differs in the fact that since it has a prime position in the SERPs, every time someone clicks on the link, the company pays a fee. It works in a similar way to organic positioning, since when a user makes a related search, these results appear with a link. They can also appear in the right column. They are the results that are located at the top of the pages, above the organic listings. To position a page organically through search engine marketing, a set of tools known as SEO (Search Engine Optimization) is used. Google’s algorithm, for example, is based on content relevance and authority, that is, links from other pages. To find out which ones to show, the search engine uses an algorithm that tells it which websites best respond to a specific query made by the user. They are the results that generally appear in the center of the page. Search engine results pages, known as SERPs (Search Engine Results Pages), display two types of results or lists: organic and paid. Search engine marketing company, also known by its term in English SEM (Search Engine Marketing), is a form of digital marketing that consists of using a series of techniques to improve the positioning of a web page in search engines, using organic or marketing methods. Therefore, search engine marketing is one of the most used strategies by companies. Search engines like Google allow you to gain visibility with consumers and attract a qualified audience, which translates into greater profitability. One of the main challenges for companies that are on the Internet is to appear in the first positions within search engines. ![]()
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